60sec MENTSH
60sec.mentsh is a documentary series about Jewish life in all its facets. Each episode tells the story of a person who feels connected to Judaism in precisely crafted 60 seconds. Personal, approachable, surprising.
In one minute, we learn what drives this person, we hear about his dreams and also about his challenges.
With our films, we offer moments of encounter that overcome boundaries and create space for empathy. And perhaps they even make us question our own images and prejudices.
60sec.mentsh is a platform for dialogue and understanding. A digital space that shows that Jewish life is vibrant, diverse and a natural part of our European society.
Nico Beyer is an internationally acclaimed director known for a distinctive visual language and a refined approach to storytelling. His work combines precision, atmosphere, and craft, consistently elevating ideas into cinematic, memorable films.
Born in Germany and trained at the Kunstakademie Düsseldorf, Beyer began his career collaborating with pioneering artists before gaining early recognition through his work for MTV Europe. This foundation in art and experimentation continues to inform his approach, where cinematic storytelling meets bold visual ideas.
He has directed globally recognized campaigns for leading brands including Mercedes-Benz, Nike, BMW, Audi, Lexus, Land Rover, McDonald’s, and Adidas. His work has earned top honors across the industry, including multiple Cannes Lions, Clio Awards, D&AD, Eurobest, and New York Festivals, among many others.
In addition to his commercial work, Beyer has directed music videos for iconic artists, as well as narrative and documentary projects. His work is defined by a strong sense of atmosphere, precise visual composition, and an ability to elevate everyday moments into something memorable and cinematic.
Having lived and worked across Paris, New York, Los Angeles, and Berlin, Beyer brings a truly global perspective to his work. Whether crafting large-scale campaigns or more intimate pieces, he remains focused on creating films that are both visually striking and emotionally grounded.
